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  1. TodayThunderstorms. High 76° Low 55°
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Sunrise 6:33 a.m. Sunset 5:02 p.m.

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Friday, November 6, 2026

Virginia Beach tourism hit $4 billion in 2025, and the Veterans Day parade is set

Plus, a change to the aquarium's holiday lights and a shorter tower.

The Today in Virginia Beach team7 sources3 min read

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News Notes · More

Tourism

Tourism in Virginia Beach generated $4 billion in total economic impact in 2025, according to a report released Thursday by . The city welcomed 14.4 million visitors, up 0.6% from 2024. WAVY.com

Tourism brought Virginia Beach $4 billion in 2025

$4 billion
in total economic impact
14.4 million
visitors, up 0.6% from 2024
$2.6 billion
in direct visitor spending
$7.2 million
in visitor spending per day, on average

Source: WAVY.com

Aquarium

The aquarium foundation and Virginia Beach have been sued over the holiday lights move and the shorter tower, WHRO reports. Outdoor Ventures wanted a 125-foot tower at , but the city said it had to be shorter after the Navy balked at the height, and the tower was built at half the original size. WHRO

Veterans Day

The 2026 Tidewater Veterans Day Parade starts at 9 a.m. Wed., Nov. 11, at 16th Street and Atlantic Avenue. It ends with a ceremony at the , 1000 19th St., and it's free and open to the public. Military News

Town Center

, formerly Armada Hoffler, held a dedication ceremony Wednesday at Virginia Beach Town Center to officially rename "Hoffler Tower." Mayor Bobby Dyer was among the local leaders who attended the event honoring Dan Hoffler's legacy. WAVY.com

Zoo

If you live in Hampton Roads, the Virginia Zoo in Norfolk will offer $12.50 adult and child tickets on select Community Days in November. Tickets must be bought online in advance, and you'll need a valid ID showing your address or a recent utility bill. Military News

Home

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How do you plan to spend Veterans Day on Wed., Nov. 11?

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Neighbors

Thank you election volunteers!

“No matter how you voted - How about a giant thank you for all the many poll workers ? I know I see the same helpful people, smiling faces at my location election after election. You all deserve a big thanks for making sure things move smoothly and voting stays secure!”

— A neighbor, Windsor Gate

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The Wrap

GVLtoday's Wrap: If you want something free on Saturday, Autumn in the Air is the 4th annual festival from Virginia Beach Parks & Recreation. It runs noon to 5 p.m. at Mount Trashmore Park Road. Free is free, so we'd swing by and stay as long as you like.

Missed yesterday’s newsletter? Turkey Bowl kicks off tonight at Salem High to feed local students

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Every source in this edition7 links · 5 outlets
  1. The Weather Channelweather.com
  2. WAVY.comwavy.com
  3. WHROwhro.org
  4. Military Newsmilitarynews.com
  5. WAVY.comwavy.com
  6. Military Newsmilitarynews.com
  7. Virginia Beach events calendartodayinvirginiabeach.com

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Today in Virginia Beachto me · Fri., Nov. 66:00 a.m.

Virginia Beach tourism hit $4 billion in 2025, and the Veterans Day parade is set

Plus, a change to the aquarium's holiday lights and a shorter tower.

The TLDR

  1. Tourism generated $4 billion in Virginia Beach in 2025
  2. Aquarium foundation and city sued over lights and tower
  3. Veterans Day parade starts at 9 a.m. Wed., Nov. 11
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